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Who are these “Spiritual Gangsters” on the prowl?
The “Spiritual Gangster” athleisure brand caught my attention, as it was created to do.
I first saw the Spiritual Gangster apparel as a walking advertisement worn by the women, most of them white, at the yoga studios I frequent. Apparently, Deepak Chopra also proclaims himself a Spiritual Gangster, along with celebrities such as Gwen Stefani and Katherine Schwarzenegger. There really seemed to be a great spectrum of folks who were a self-proclaimed part of this spiritual gang.
Yet, spiritual people, it would seem, do not need to announce it.
And gangsters, it would seem, would not be interested in yoga.
What was I missing? Further, what does it mean to be a wearer of the SG swag, to proclaim the so-called gospel of gangster threads?
Spiritual Gangster Holdings, Inc. is a private company, founded by yoga enthusiasts. The company purports to be a “a gang of spiritual people who want to make a difference.” They consider themselves spiritual in their dedication to the practice of yoga, and their behavior of banding together to support philanthropic causes, such as Feed the Hungry, from which a portion of their athleisure proceeds are donated, is where the gangster piece derives.
